Puma . PumaTrac

PumaTrac is a bespoke training partner, with workouts led by celebrity trainers and athletes like Lewis Hamilton and Virat Kohli.

Awake team

1 designer

1 project manager

1 creative director

Puma team

1 product owner

1 user research

10+ engineers

Impact

128,465 monthly active users

262,553 downloads in the first 3 months

49.8% of users spend 10-30 min on the app - showing that they are engaging with the workouts

My role

I collaborated with team to establish product concept and design direction, executed on design direction, and advised user researcher on research goals. I also collaborated with Puma brand team to ensure that visual language of PumaTrac is consistent to the greater Puma image

Puma came to Awake looking to create a community for those who not only care about fitness but also the PUMA lifestyle. We proposed PUMATRAC, a bespoke training partner when you need one, and a connector to the people in the PUMA Tribe who think, act and train as you do.

PumaTrac is available on mobile as well as wearables. The wearable version of PumaTrac was designed as an extension of the mobile app, which embodies the philosophy of starting runs and workouts with just one tap. This makes every aspect of the experience easy, seamless and as straightforward as it can be.

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