Puma
PumaTrac

I shaped the product concept and design direction for PumaTrac, Puma’s athlete-led training app, translating the brand’s performance-driven identity into a cohesive digital fitness experience. I drove the experience across mobile and wearables, ensuring the product connected athlete-led workouts with the needs of everyday fitness enthusiasts.

I helped establish the product direction through research planning, close collaboration with the user research team, and partnership with Puma’s brand team to bring consistency across the digital experience and broader brand ecosystem.